THE HEART OF THE BRAND
The heart of the Qethereal® brand is based on a regular dodecahedron. It is an hommage to the power of the five elements, which properly combined are the foundation of a coffee creation process.
The inner Pentagon is representing the Five Elements, which are the foundation of the coffee production process. The Pentagon also stands for 5 brand values: Simplicity, Ecology, Innovation, Experience & Craft.