Brand Philosophy - Qethereal®

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THE HEART OF THE BRAND

A symbol of the universe, perfectly reflects the balance, character and beauty of an extraordinary coffee

The heart of the Qethereal® brand is based on a regular dodecahedron. It is an hommage to the power of the five elements, which properly combined are the foundation of a coffee creation process.

The five Elements

The inner Pentagon is representing the Five Elements, which are the foundation of the coffee production process. The Pentagon also stands for 5 brand values: Simplicity, Ecology, Innovation, Experience & Craft.

Wind

Empowering the drying process of green coffee beans in the sun

Fire

Instrumental in the process of roasting the beans

Earth

Blessing us with the highest quality coffee beans

Water

The Source of Life. Provides the seeds of the coffee plant with minerals, ensuring its maturation

Ether

Connects the elements, it creates the highest quality coffee